Women Beauty Ideals from Around the World

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China

Image source: marketingtochina.com

For Chinese women, white skin is considered a true beauty standard. This trend is dating back from the past when the color of the skin was related to the social class a person belonged to – if the skin was dark, it meant that the person worked in the fields and was poor. Of course, Chinese women don’t want to look poor, even today, so they’re ready to do anything to keep their skin as white as snow. Also, Chinese women are naturally slim but they are always striving for even greater leanness.

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